How might we enhance customer engagement and drive market growth for traditional financial institutions in Eastern European markets?
In 2018/2019 we were asked to support one of the largest banks in Central and Eastern Europe, Raiffeisen Bank International (RBI), who wanted to increase customer engagement while growing in the regional mobile banking market. Together, we designed and launched a mobile banking experience, supported the creation of an in-house design team, and built a design system to optimise future projects.
After the team defined the visual brand language and design guidelines for future reference, our team of typically 6 designers conceptualised, designed and worked closely with onsite management and development in an agile process to bring this vision of a simple, smart everyday banking experience to life for both iOS and Android within 18 months. I led one of the three feature teams and was primarily responsible for the Android adaptation of the app.
We developed new features while validating design solutions through user research and competitive benchmarking, facilitating workshops and user testing, leading the hiring and onboarding of in-house designers, and supporting marketing with the product launch. In parallel, we built a design system to optimise future production and ensure design consistency for RBI.
The launch of myRaiffeisen has exceeded business KPIs and expectations. In May 2019, it went live on the App Store and Google Play store in Hungary, with more than 10,000+ users. The average user rating is 4.5 stars on iOS and 4.3 stars on Android. In February 2020, it became the #1 finance app in the Hungarian app store.
