How might we evolve the visual language of a successful premium product without losing its strong design heritage?
Design exploration to shape and define the next-generation visual language for a German home appliance manufacturer. In close collaboration with the product design and to incorporate the latest technology, the team conducted a broad exploration based on the reference appliances of the oven, washing machine and coffee maker. Using an iterative design approach, we synthesised a visual direction for which we created screen designs and motion snippets. Unfortunately, this project is under a non-disclosure agreement, so I can’t show you more.
As designer, I hosted the initial strategy and ideation workshop, framed the strategy, worked on the visual design from exploration to the final screen design, guided the motion design and presented the outcome to the client.
