I’m an experienced and creative digital product designer with a proven track record in mobile, desktop and embedded products for B2B and B2C. Passionate about delivering the best holistic user experience by designing purposeful products and meaningful experiences – always balancing user needs, technical feasibility and business objectives. A collaborative, strategic thinker with a positive, hands-on attitude and experience of delivering simple yet smart solutions that transcend screen.

During my career I have had the pleasure of working on projects from concept and strategy development, through visual design exploration, to production and implementation of the final product. The whole end-to-end process.

This broad experience has allowed me to develop a strong user-centric focus on digital products and truly meaningful experiences that really matter. I strongly believe in a holistic approach to design. Good design must always be considered in its environment, because it doesn’t stop at the edge of a screen or the end of a post-it note.

User experience & product design

Design is never the same. And so is every project and product. In my process, I tailor my methods to the specific needs of each product. From conducting research, to mapping user journeys, to detailed flows and mockups; knowing when to dive deep and when to apply pixel-perfect attention to detail. Understanding the product, its platform and ecosystem, and its constraints, to create the best possible experience with a user-centred approach.

Visual design & design systems

Design is thorough down to the last detail. From initial visual explorations to evolved design languages, I pay attention to the smallest detail and think in systems while making rational decisions. Building a design system as a single source of truth that streamlines communication across cross-functional teams, optimises future production and ensures design consistency.

Prototyping & user testing

Design is never perfect the first time. It is improved step-by-step and comes to life in a non-linear process. In my iterative design approach, I quickly create initial mockups, click dummies and prototypes to make my designs tangible, and validate them with other stakeholders and users to gather feedback and insights.

Design culture & creative leadership

Design (and product development) is a team sport. I have worked on end-to-end design projects across the product lifecycle. Collaborating closely with engineering, product and business people to build better products together. Mentoring younger designers and helping them grow. Setting a vision for design and creating a safe space for collaboration.

Business & communication

Design never stands alone and must always be considered in the context of business and strategy. Having worked with multidisciplinary teams across the board and with clients from small start-ups to large organisations in a variety of industries, I am comfortable – and capable – of educating stakeholders on design processes and methodologies, making in-depth design decisions or leading a product strategy from the ground up. All to create the best design possible.