RaceMo is India’s first supercar. Together with Tata Motors the team developed a complete UX and UI for its dashboard in an incredibly short amount of time.
Essential to any race car are two visually distinct driving modes. Road focuses on your daily commute and offers entertainment and navigation features, while Race is dedicated to the best and fastest track experience.
Supercars are a special breed. They are built for extreme conditions and their entire design, from the interior to the ergonomics and digital design, reflects this. So we started our process by analysing the dashboards and interiors of current sports and racing cars to get a feel and a better understanding. As a result, we were able to recommend three different dashboard setups for further development.
All our designs were created as interactive click dummies. This helped us adapt to the fast pace of the project, made all the designs tangible and easy to share with stakeholders around the world.
In parallel, the team began exploring different UI styles to define the look and feel. In close collaboration and refinement with the client, we settled on one of 5 initial directions.
In March 2017, the Racemo by Tata Motors under sub-brand TaMo was unveiled to a wider audience at the 87th Geneva Motor Show. It was also featured in the racing video game Forza Horizon 3 and its successors. Many comments in forums and on YouTube prove that the car has received a great response and created a big excited buzz, especially in the Indian community.
- Foster Early Interdisciplinary Collaboration
Connect all design disciplines early to ensure close collaboration and prevent team members from working outside their core skill sets. - Challenge Harmful UX Decisions
Actively push back against decisions that compromise user experience, such as poorly (and dangerously) placed touchscreens behind the steering wheel. - Utilize Prototypes Throughout
Leverage prototypes at every project stage to build common understanding, clarify complex environments, and make wireframe flows more engaging and comprehensible.
