How might we craft smartwatch designs tailored to user archetypes and markets to appeal to different lifestyles?
For a multinational technology and consumer brand, the team developed 170 watch face variations for 11 different directions and two models using a user-centred framework that helped us create design concepts tailored to different lifestyle moments for different user archetypes in a global market.
After defining the user archetype groups, we created several visual moodboards to capture the look and feel of each group. These formed the basis of the subsequent design explorations, which included feature set and user experience considerations, and culminated in screen designs and motion snippets.
As a designer and member of a 5-person team, I conceptualised several theme directions, moodboards and worked on subsequent design explorations with screen designs and animations.
